Industries · LED Lighting
Open data winsproject orders
Lighting buyers know the product. Distributors compare efficacy and warranty, contractors need IES files for lighting calculations, and project buyers check certifications and references. Clear data on your site beats any adjective.
What lighting buyerscheck line by line
Buyers are distributors, electrical contractors and project procurement teams. They put your spec sheet next to your competitors'.
- CHECK 01
Photometrics and IES files
Lumen output, efficacy (lm/W), CCT, CRI, beam angle, UGR, and downloadable IES or LDT files for DIALux calculations.
- CHECK 02
Certifications
CE, RoHS and ErP for Europe. UL or ETL and DLC for North America. Local marks for the Middle East and Australia. Certificate numbers they can verify build trust.
- CHECK 03
Test reports
LM-79, LM-80 and TM-21 reports show your efficacy and lifetime figures were measured, not estimated.
- CHECK 04
Warranty and key components
Warranty length, driver and LED brands, IP65 or IP66 ingress rating, IK impact rating, and what happens when something fails.
- CHECK 05
Project references
Real installations in warehouses, roads, stadiums and retail, with the models used. Project buyers go through them one by one.
How lighting buyers search on Google
Lighting buyers search precisely, often including wattage, certification and application.
- led high bay light manufacturerLooking for a high bay factory. Category pages need full specs and certifications.
- 200w ufo high bay dlc listedNorth American buyer. DLC listing decides utility rebate eligibility.
- led street light with ies fileA designer needs photometric files. Easy downloads drive inquiries.
- led panel light 600x600 ugr19Office lighting project with a clear glare requirement.
- solar street light supplier for projectsProject buyer. Wants complete solutions and references.
- led driver oem manufacturerLooking for driver OEM. Needs electrical specs and certifications.
- ip66 led flood light 5 year warrantyOutdoor lighting. Ingress rating and warranty are the filters.
- how many lumens for warehouse lightingStill planning. A lighting design guide captures this buyer.
What we buildfor lighting factories
- 01
IES/LDT file downloads
Photometric files, datasheets and certificates for every model in one place, so designers never have to email and ask.
- 02
Series comparison tables
Lumens, efficacy, size and weight for every wattage in a series on one table. Distributors pick a model at a glance.
- 03
Project gallery
Projects organised by application, with location, model, quantity and real photos of the installation.
- 04
Certification and test report page
CE, UL/ETL, DLC and LM-79/LM-80 listed with numbers and the models they cover, easy to verify.
- 05
Application solution pages
A page each for warehouses, parking, roads and sports venues, matching how project buyers search and specify.
Common problems on lighting websites
- ✕Spec sheets as images, so efficacy and dimensions can't be copied or indexed.
- ✕No IES downloads, so designers specify someone else.
- ✕Certification logos with no certificate numbers or model coverage.
- ✕References that are renders, not real installations.
- ✕One series split into a dozen near-identical pages by wattage.
Markets worth targeting
- North AmericaUL/ETL and DLC are expected, and DLC affects utility rebates. With tariffs, buyers are re-comparing suppliers and asking more of documentation and warranty.
- European UnionStrict CE, RoHS and ErP ecodesign rules, with attention to efficacy, flicker and environmental impact. Suits factories with real testing capability.
- Middle EastMany road, stadium and commercial projects. Heat management and lifetime in high temperatures are top concerns.
- AfricaStrong demand for solar street lights and off-grid lighting. Buyers want durability, easy installation and value.
Questions factory ownersask us most
01Should IES files be freely downloadable?
Yes. Designers need them to plan projects, and the easier they are to get, the more likely your fixture ends up in the specification. You can also ask for an email first to capture leads.
02LED products look alike. How does a website stand out?
With evidence: real test reports, driver specifications, warranty terms and project photos. Skip “high quality, low price”. Overseas buyers stopped reading that years ago.
03SEO or Google Ads first for a lighting factory?
If you need inquiries now, test key categories and markets with Google Ads while building the website and SEO for long-term organic traffic. Each informs the other.
Let your data talk,and let project buyers find you
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