Skip to content
ChinaB2BSites

Google Ads · setup and management

Every yuan of ad spendshould buy a real inquiry

Google Ads can bring inquiries within days — or burn tens of thousands in weeks. We manage keywords, countries, landing pages and inquiry quality together, so budget goes to buyers who actually order.

  • Setup and build
  • Weekly optimisation
  • Inquiry quality tracking
  • Account in your name
An overseas buyer inspecting a sample at a trade fair
A1Sound familiar?

Big ad spend.Few inquiries?

  • RejectNG-01

    ¥20–30k a month and zero form fills

    Broad keywords, no country filters and the wrong landing page mean paying for job seekers, freebie hunters and competitors.

  • RejectNG-02

    Plenty of inquiries, mostly junk

    Low-value countries, retail buyers and mass-mailed requests waste your sales team's time.

  • RejectNG-03

    The agency only reports clicks and impressions

    Clicks without inquiries mean nothing. You need cost and quality per inquiry.

  • RejectNG-04

    The agency owns the account

    When you part ways, the account and years of data stay with them.

B2How we manage

Optimised for inquiry quality,not clicks

Opening an account is easy; the weekly optimisation is the work. We focus on one number: the cost of a qualified inquiry.

Reviewing ad data
01

Start with buying keywords

Only terms with purchase intent — “manufacturer”, “supplier”, “OEM” plus your products and processes — with negatives added every week.

  • Ad groups by product and process
  • Weekly negative keywords
  • Search term reports reviewed line by line
Aerial view of a container port
02

Only countries that order

Countries and bids set by your target markets and inquiry quality; junk regions blocked; shifts made when tariffs change the picture.

  • Budget by country
  • Junk regions and bots blocked
  • Schedules by buyer time zone
A buyer reviewing a supplier page
03

Landing pages decide conversion

The page after the click must match the search: specs, certifications and a quote form. We build dedicated landing pages when needed.

  • Ad-to-page matching
  • Quote forms with drawing upload
  • Landing page A/B tests
A sales team on a call with a buyer
04

Every inquiry has a source and a grade

Inquiries reach WeCom with keyword, country and campaign. Your sales team grades them; we shift bids toward what brings good ones.

  • Conversion tracking
  • One-tap quality grading
  • Bids by cost per inquiry

Scope

What Google Adsmanagement includes

Ad spend is paid directly to Google; we charge only a service fee. A typical scope:

CHINAB2BSITES / GOOGLE-ADSREV. 2026
Account
Set up in your company's name, or take over and audit an existing account
Build
Keyword research, ad group structure, native-English ad copy, assets
Tracking
Forms, email and WhatsApp click conversions
Optimisation
Weekly search term review, bids, countries, negatives, ad copy tests
Landing pages
Recommendations for existing pages or dedicated landing pages
Reporting
Monthly report in Chinese: spend, inquiries, cost per inquiry, quality, next steps
Ownership
The account and all data in your company's name

You set the ad budget; our fee depends on account size and workload. We start with a free check.

C3Process

From setup to steady inquiries

  1. 01Audit

    Website, markets and competitor ads; full audit of any existing account.

    DeliverableAds audit and plan

  2. 02Setup

    Account in your company's name, billing and permissions.

    DeliverableYour own account

  3. 03Build

    Keywords, ad groups, copy, tracking, landing pages.

    DeliverableComplete structure

  4. 04Test

    Two to four weeks on a small budget to find what works.

    DeliverableTest report

  5. 05Scale

    Budget moved to low-cost, high-quality inquiry sources.

    DeliverableChange log

  6. 06Review

    Monthly cost and quality review.

    DeliverableMonthly report

Our promises

  • Account in your company's name
  • Ad spend paid directly to Google
  • Optimised for inquiry quality
  • A weekly change log
  • Full access at any time

Google Ads questionsowners ask us

01How much does Google Ads cost per year?

You set the budget. Many exporters spend ¥100–300k a year; others start testing with a few thousand a month. We suggest a 1–2 month test before scaling.

02Is there an account opening fee?

Google charges none. We help you open the account in your company's name.

03How soon do inquiries come?

Usually within days of approval. The first two to four weeks are a test period, and cost per inquiry falls as we optimise.

04How are you different from a Google reseller?

We don't earn rebates on top-ups — only a service fee — so we have no reason to make you spend more.

05Can you take over our existing account?

Yes. We audit it first and list where budget is wasted and what can improve.

A Shenzhen industrial park at dusk

Know whatan inquiry is worth

Run a free check of your site and ad account, or message us on WeChat about your products and markets.

Free check

WeChat

Add us on WeChat

Scan the code or search for our WeChat ID. We usually reply within 2 hours on working days.

WeChat ID

seaward-sz